2022 ANNUAL REPORT
Layout Design I Video I Digital Animation
Destination Toronto
Destination Toronto
Redesigned the Destination Toronto Annual Report to transform it from a static document into an engaging, interactive experience, leveraging Visme to integrate animation and video elements for enhanced reader engagement.
Challenges and Solutions: Tasked with presenting vast amounts of information in an organized and digestible format, I utilized distinct sections and strategically placed multimedia content, including videos and social media highlights, to enhance comprehension and retention.
Creative Process: The report was crafted with meticulous attention to detail, maintaining strong brand consistency while introducing innovative layouts and fresh design elements. Interactive features were integrated to captivate readers and provide a dynamic presentation of data and insights.
Impact and Results: The redesigned report successfully showcased the organization’s work to the community, setting a new standard for annual reporting within the industry. Positive feedback highlighted the report’s ability to deliver complex information in an accessible and engaging manner, enhancing stakeholder appreciation and understanding.
