BILLY BISHOP AIRPORT ADS
Digital Art I Environmental Design I Video
Destination Toronto
Destination Toronto
Partnered with Billy Bishop Airport to create a campaign introducing visitors to the vibrant harbourfront neighbourhood, featuring 13 strategically placed ads throughout the airport that guide visitors to access a digital guide via QR codes.
Challenges and Solutions: Collaborated with a copywriter to develop the campaign slogan, "You've arrived at the gateway to Toronto's downtown," highlighting the airport's role as a key entry point. Designed a cohesive visual aesthetic that seamlessly blended the branding of Billy Bishop and Destination Toronto.
Creative Process: Developed dynamic video ads to capture attention and distinguish the campaign from other advertisements. I sourced and edited video content to create engaging narratives spotlighting Toronto’s waterfront attractions. The use of bold color blocks and reversed text ensured clear visibility of messaging and QR codes, enhancing instant recognition.
Impact and Results: The campaign successfully introduced visitors to Toronto's downtown experience, receiving positive feedback for its striking
and cohesive visuals. The innovative use of video and consistent branding across all ads enhanced visitor engagement and highlighted Toronto’s
unique offerings.
and cohesive visuals. The innovative use of video and consistent branding across all ads enhanced visitor engagement and highlighted Toronto’s
unique offerings.
