FRESH BY CEDES
Branding & Identity I Package Design I Social Media
Client Project
Client Project
Developed the branding and identity for Fresh by Cedes, a natural skincare brand emphasizing the blend of nature and beauty, with a focus on using
natural ingredients.
natural ingredients.
Challenges and Solutions: Created a distinctive logo featuring a leaf integrated into the word "Fresh," emphasizing the brand's commitment to natural ingredients. Chose typography that balanced style and readability, using Chabeda for uniqueness and DM Serif Display with Avenir for sophistication
and flexibility.
and flexibility.
Creative Process: Designed a harmonious color palette from dark green to light off-white, reflecting nature and skin tones. Developed simple yet elegant packaging, featuring line drawings and the brand’s logo, ensuring each product stood out while maintaining overall brand consistency. Enhanced social media presence by curating content that included product photos, empowering messages, and model imagery, fostering a loyal community known as the FBC nation.
Impact and Results: Successfully established a recognizable brand identity that resonates with consumers, enhancing brand visibility and differentiation
in a crowded market. The cohesive design across products and social media helped build a loyal following, promoting empowerment for all skin types
and tones.
in a crowded market. The cohesive design across products and social media helped build a loyal following, promoting empowerment for all skin types
and tones.
