DESTINATION TORONTO BRAND GUIDELINES
Layout Design I Video I Digital Animation
Destination Toronto
Destination Toronto
Led the update and refinement of the Destination Toronto Brand Guidelines, creating an interactive brand book to ensure consistency across internal and external communications.
Challenges and Solutions: Faced with the task of updating the brand guidelines to reflect three years of brand changes, I developed a visually engaging and interactive resource using Visme. This platform allowed me to incorporate animations and interactivity, enhancing the usability and accessibility of
the guidelines.
the guidelines.
Creative Process: Thoughtfully crafted layouts were designed to embody the brand’s essence while prioritizing readability and organization. Interactive elements, such as information pop-ups and hover effects, were integrated to provide clear and accessible guidance on brand implementation, empowering staff to champion the brand.
Impact and Results: The revamped guidelines effectively addressed inconsistent branding, offering stakeholders a comprehensive and easy-to-use resource to maintain brand integrity. Positive feedback from staff highlighted the resource’s value in supporting cohesive brand implementation across
all assets.
all assets.
