REMIX ME BOOTH & ACTIVATION
Digital Art & Illustration I Environmental Design I Booth Design I Video
Destination Toronto
Destination Toronto
Designed and developed the Remix Me Booth & Activation to showcase Toronto’s cultural richness at conferences and tradeshows, aligning with the Cultures Remix campaign.
Challenges and Solutions: Translated the campaign artwork into a physical booth setting, creating a vibrant and interactive experience. Developed an activation concept that engaged attendees through an activity reflecting the campaign’s mixing and remixing theme.
Creative Process: Designed captivating color blocking and tearaway features that invited attendees to engage with the booth. Created an interactive experience by developing a custom survey accessed via a QR code. Attendees discovered their "Toronto Mix" personas, represented by diverse Toronto-inspired snacks, guided by a custom video illustrating the concept.
Impact and Results: The Remix Me Booth and Activation offered a memorable journey into Toronto's vibrant energy and diverse culture. Positive feedback from attendees and stakeholders emphasized the booth’s success in sparking creativity and connection, enhancing Toronto’s brand as a dynamic and inclusive city.
